We identify, plan, execute, evaluate and enhance complex campaigns with our Powerful Martech Marketing Automation Platform. This journey begins with an IP address, and sprinkling tracking pixels on your website for accumulating data about your website visitors and assessing their behaviour and ends with building intent-based effective actions automatically. We assist businesses in identifying high potential leads within their target clients, which forms a base for more efficient automated marketing campaigns. MarTech platform streamlines campaign management via targeting and segmentation. It also provides enabling sales strategies that not only nurture and accelerate growth in business revenue but also retain that. All on autopilot. Our state-of-the-art lead management and marketing measurement help companies gauge the success of each of their marketing campaigns and revise their strategies accordingly.
Our Powerful Marketing Automation Platform tracks identify and execute complex campaigns. It all starts with an IP address. Add tracking pixels on your website and start collecting information of your website visitors and track their behaviour to create complex and intent-based actions automatically. We help companies focus on their target clients, which builds the foundation for a more efficient automated marketing campaign. Through targeting and segmentation, our platform simplifies campaign management while enabling sales processes that boost company revenue nurture, and retain them all on auto-pilot. Advanced lead management and marketing measurement help companies track the success of each of their automated campaigns and adjust their strategies as necessary.
Our platform can help you identify and estimate users' behaviour by tracking and analyzing their activities. Just by adding a code to your website, you can gather a lot of useful information like what pages users are visiting, what products they are checking out, how long do they stay on the page, whether they buy that product or not. With our platform, you can track the user activities that enable you to pinpoint the interest of individual users. Scrutinizing this behavioural information, we profile the audience for precise interpretation using our proprietary IP to company lookup service. We also score and assign points with relative triggers for reaching out to visitors on preferred mediums.
With our platform, you can track the user activities that help you identify the interests of the users. You can do this by simply adding a code to your website. This helps you track what product page a user is visiting, what is the visitor purchasing, time spent consuming specific content, videos, Downloaded any assets. Based on these behaviours we can score and assign points with relative triggers to reach the visitors on preferred channels or profile the audience for more information using our proprietary IP to company lookup service.
Contact scoring is a way of ranking prospective consumers by their potential to convert into a sale. Depending on these scores, marketing methods can be determined. With the varying score the type of communication, department of contacting personnel also varies. Lead scoring often incorporates both the demographic data as well as the behavioural details such as previous purchases, website activity, and social media actions. Lead scoring plays a crucial role in determining the way companies interact with prospects. Advanced scoring features go further and keep updating the scores in accordance with the latest web activities. A high lead score usually hints at buying intention, which can help your sales team to come up with customized offers and our platform will let you create custom actions and triggers to convert those leads.
Contact scoring is a method of ranking prospective customers by their potential to convert into a sale. Each user’s score determines the type of communication they receive from the organization, the frequency of that communication, and the department from which that communication originates. Lead scoring often combines demographic information alongside behavioural information such as website activity, past purchases, and social media actions. Lead scoring plays a huge part in determining the way organizations interact with prospects. Advanced lead scoring features take into account recent behaviour and adjust scores accordingly. A high lead score often indicates buying intention, which can help your sales team determine what type of offer to make. With Our Platform, you can create custom Actions and Triggers as per your use case.
The thing that makes the MarTech platform crème de la crème, is its ability to let you create campaigns or workflows with several decisions, conditions, and actions. And all of these are so well displayed on the dashboard with easy customization options. All you have to do is simply drag and drop the feature to amend the workflow or the user's journey. Depending on your goal and intention behind the campaigns, different campaigns can be created relative to specific contact segments. These segments will keep updating as the platform continues pre-define conditions and assign new contact scoring according to user behaviour in the campaign's workflow. Our campaign builder also allows you to reach the users on their preferred channel (Email, SMS, etc.). You can also send notifications and alerts (Web Push notifications, In-App messages, WhatsApp messages) based on the pre-defined conditions and actions. Our platform can be easily merged with such service providers via readily available APIs.
The best thing about our platform is that it allows you to create campaigns or workflows with several decisions, conditions, and actions. And all of these are so well displayed and easily customizable on the fly you can simply use the drag and drop feature to amend the workflow or the user's journey.
Every Contact Segment can have its own relative campaigns
according to the campaign's goal. Based on the user behaviour in the campaign's workflow we can pre-define conditions and assign contact scoring which in turn can help us change the users' segment automatically. Campaign builder helps us reach the users on their preferred channel (Email, SMS, etc.). Notifications and alerts based on the Conditions and actions can be sent through (Web Push notifications, In-App messages, Whatsapp). Our platform can be integrated with these service providers through readily available APIs.
Personalization of marketing emails has become the most influential attribute in getting internet users to click. Our dynamic automation tools help you effortlessly access any type of customer information you need to build a tailored email, whether it's from your CRM, web forms or contact list. MarTech platform lets you send automated emails that look highly personalised and tailor-made just for the receiver. This is done with the help of our active tagging and custom fields feature to select, match, and include content in the email.
The page builder is one of the most noteworthy features of our platform. As the name suggests, it lets you create dedicated landing pages for each of your offers, promotions, programs, and campaigns. You can make those landing pages without any technical hassle. You can even make those pages responsive with a simple drag and drop interface. In addition to this, you can also run A/B tests on these landing pages and add forms to gather data about leads. Such forms can play a vital role in collecting, organizing, and analyzing data and customer behaviour with ease.
With our Avant-garde lead generation and advanced data repository and content solution, you can uncover leads or ideal prospects for your business at every stage of the buying cycle.
When you integrate any of our lead generation tools with your target account list, you'll be equipped with the latest contacts in proactive roles for those accounts.
Going beyond the leads generated through our standard Content Syndication process, we can also nurture these leads via second-touch points on an email or phone conversation and reserve an opt-in to receive a second branded asset.
Phone conversation and email newsletters with custom profiling questions added to them and engaging our database using your branded asset and targeting requirements (title, company size, location, revenue, industry, etc.) We can fill your pipeline and nurture tracks to help you find the top-of-the-funnel (TOFU) leads. Such leads are the ones who opted-in to receive your content and a follow-up from you.